Siobhan McCrory

General Manager – Sales, Marketing & Innovation

Siobhan leads the Sales, Marketing and Innovation functions to deliver results, launch new products and ensure successful outcomes for customers. Siobhan has more than 22 year experience in innovation and change management in complex environments throughout Australia and Europe. Siobhan’s previous experience includes product development, managing innovation for a large chilled food manufacturer in the UK and managing Coles’ private label before becoming Head of Product Selection for their renewal stores, which informed the blue print for all new and refurbished stores. This experience has created a deep understanding of innovation and the need to offer customers what they really want.

Siobhan is passionate about exploring new places and cultures through travel. Exploring new places also provides the opportunity to gain insights into new product and packaging developments, which can often ignite inspiration for new innovation projects.